27x
growth in donations
1 in 7
declined payments recovered
4%
of monthly income
Since 1970, when INCUPO drove literacy through radio and popular education, the organization has supported rural communities to strengthen their autonomy, rootedness, and quality of life, with a clear conviction: solutions are built collectively. Today its work extends across Formosa, Corrientes, Santiago del Estero, Chaco, and Santa Fe, working alongside family farmers and Indigenous peoples. Its main lines of action include education, sustainable food production, the promotion of rights, and the strengthening of rural youth. From these pillars, INCUPO is committed to a more just and sustainable society, where rural communities are the protagonists of their own development.
«In organizations with limited human resources, having a tool that automates donation processing is essential»
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INCUPO's individual donor channel began to develop in recent years as a new source of funding.
But from the start, management was shaped by manual processes: data entry, donation tracking, payment control, and information administration.
In a small team, this created clear friction:
More than a volume issue, the challenge was operational: how to sustain the channel without it depending entirely on the team's time.
Solution
Implementing Debi allowed INCUPO to take a key step: moving away from manual logic toward more automated management.
Through automatic donation processing and its integration with tools like Salesforce, the team was able to:
In addition, automating intake from forms closed another critical gap: avoiding delays in onboarding new donors.
This change not only improved efficiency, it also freed up time on a scarce resource: the team.
Result
Through automation, INCUPO managed to stabilize its individual donor channel without needing to expand its operational structure. The focus shifted from solving manual tasks to sustaining the bond with donors and strengthening the fundraising strategy.
Results achieved
2,700% growth in the recurring channel
500,000ARS recovered in recurring donations
1 in 7 declined payments recovered
60+ months of continuous, automated operations
«The challenge is constant: making visible what happens in the field so more people get involved and walk this path with us»